Looking to start your own animation video company? Here we have gathered some important tips
A video animation service is a great business. Not only is it creatively stimulating, but also very profitable. There are tons of potential clients out there from companies looking for advertisement, to video makers who are looking to lend the services of animation video creators.
We believe all artists and creative groups should look into starting their own service of this kind. After consulting with many other animation companies, we have drawn up a list of key points that might help you get a business like this off the ground. It takes passion, determination and ingenuity to flourish your business and keep it growing with time.
Draw Your Budget
All start-ups require money, and this is the part where you need to get serious. Most enthusiastic entrepreneurs get carried away and forget the monetary burdens that come with making their company. You need to have a proper amount of capital put on the side and account for every dollar and how it’s going to be spent.
Whether its accommodation, salary, tools, equipment, rent, anything that you see could be a liability in the foreseeable future needs to be added to your list of expenses. At the end, leave some spare cash as a reserve for those rainy days.
Get Your Talent
Once you have the budget in place, it’s time to get your talent. Artists, designers, story writers, thinkers, all these people will make or break your company.
For animation, special focus should be given to the animators. Not only they should be well versed with all the tools needed for animation, but they should also have an impressive portfolio under their belt that spans months if not years.
However, keep your eyes open for fresh talent. These include people that are up and coming and haven’t yet had a shot in a real company. These are great minds that will take some training to get them up to speed, but they also offer some of the freshest and most passionate ideas.
Find the clients
At this point, you have most of the things set up to get your business up and running, all you need now are some clients. This is where you need to focus on marketing your company. You can do this in numerous ways like making a website, making ads or by using social media.
You can also refer to your artists and crew as to who they have served in the past. In the end, it’s a game about building your network and making your mark so others are attracted by what you offer.
Hold up a Standard
Finally, when you have your clients, it’s only the beginning. It’s a long road ahead to prove yourself worthy of your clients money. This means that time and time again, you will need to prove yourself to your client by consistently delivering quality and within the time frame you state.
Clients have a voice of their own, and based on how to serve them, they will either promote you or recommend against using your services. So be careful when you are dealing with clients. Always make good on your promises.