Explanatory Videos – The Right And Effective Way To Launch Your Product
Explanatory videos have gained popularity among companies trying to launch a new product in the market. It is one of the product/service marketing tools that are being used by firms to determine the reaction of consumers regarding the product in its early stage of launch. These are maximum one to two minute introductory videos that introduce the product and tell the audience what the product is all about. Like with everything that is new in the market, consumers have questions in their mind about this product or service as well. The company is well aware of the fact that the consumers or other interested party may be thinking of a few basic and frequently asked questions. So in their video they make it a point to answer all such queries before they have even been asked. The videos use visual aid so it makes them more casual and also very understandable to the audience. The audience is found to be extremely receptive to visuals than audio or text.